BillerudKorsnas’ FibreForm receives strong response from Indian industry

FibreForm, the kickoff 3D formable (stretchable) paper, which was launched by Swedish paper producer BillerudKorsnas in May for the kickoff fourth dimension in India, has received tremendous response from the industry, Zaheer Abbas, BillerudKorsnas Packaging India'southward sales and marketing director said during the recently concluded PackEx event in Mumbai.

"The 2 seminars that we organized in Mumbai and Delhi created a lot of involvement and traction among the industry participants. Brand owners have come to realize that they tin at present exercise things with paper which they before thought was possible but with plastic; and they are set up to pay the premium," Abbas said.

In Republic of india, the Swedish company has tied up with TCPL and Suneja Sons for distribution and marketing of the product. Suneja Sons volition be importing and distributing the FibreForm paper while TCPL will exist making the FibreForm board at its facility in Bharat.

Some of the salient features of the product are that the high formability of BillerudKorsnäs FibreForm enables unique shapes and up to x times deeper embossing than traditional papers. FibreForm can exist converted on existing packaging lines – thermoforming, pressforming and embossing. FibreForm is made from 100% primary fibers and is pure, renewable and approved for food contact. Cold-formable FibreForm paper can be used in a wide diversity of packaging applications, including paper cups, stand up pouches, cards, cartons, formed containers, and trays and blisters.

Stiff engagement with the industry

Having received a very encouraging response to FibreForm, BillerudKorsnas India is now working with premium alcohol, masala and perfume brands in the country.

"We expect at least five or six brand launches adjacent year with applications of FibreForm. We are also talking to a retail concatenation for sandwich packaging too every bit few frozen food suppliers. We foresee a very strong growth in demand for FibreForm in the next few years. It is far more what nosotros had initially anticipated," said Abbas.

Talking near partnership with TCPL for manufacturing of FibreForm board, Abbas says that it was a vivid decision by the company. "TCPL has all the latest engineering and expertise and is a very innovative company. I feel we made a very wise conclusion past deciding to partner with TCPL for industry of FibreForm board," he said.

Practiced response at PackEx

FibreForm was too the main highlight at BillerudKorsnas' stand up at PackEx, which was held from 27 to 29 September in Mumbai. "Near of the visitors who came to our stand up wanted to know about the various applications of FibreForm, which we had displayed. We got a very good response at PackEx," Abbas concluded.

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Source: https://packagingsouthasia.com/events/billerudkorsnas-fibreform-receives-strong-response-from-indian-industry/

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